$70.99 price per bottle
Ready for a bigger, better, bitterer bar? Say hello to Bruto Americano! With a bracing dose of bitterness, a bright pop of citrus, and intriguing sylvan notes inspired by distiller Lance Winters’ formative experiences growing up in California in the 1970s, Bruto is a bitter aperitivo liqueur that makes us as proud as it does thirsty. Bruto is made from a variety of herbs, roots, and other botanicals. Though the exact number of ingredients and formulation are proprietary, we will say that the bitterness comes primarily from gentian root; the citrus notes mostly from California-grown Seville orange; and the woodsy notes from balsam fir and Cascara sagrada (bark from the California buckthorn). THE PROCESS Some ingredients are hot-steeped, others are cold-infused. The resulting mixture is filtered and then colored in the traditional manner with cochineal to achieve a natural ruby red hue. Technical notes ABV: 24%
Other text Inspired by Italian modernism, the label was a collaboration between master distiller Lance Winters, head distiller Dave Smith, and bartender/graphic designer Brandon Josie.
Recipe Bruto and Soda is a brilliant session drink. Also recommended in a Negroni, Boulevardier, Americano, and in various Spritzes.
Producer Since St. George Spirits was founded in 1982, we’ve grown from a dedicated eau de vie distillery into a diverse operation that makes a range of craft spirits. Then: a bare-bones production facility with tasting tables jerry-rigged on sawhorses. Now: a 65,000-square-foot hangar with a spectacular tasting room, laboratory, and a lineup of the most beautiful copper stills in the industry. Then: a one-man operation. Now: a diverse team of individuals passionate about artisan spirits. It’s a lot to be proud of. But it didn’t happen overnight. We’ve grown slowly over the last 35 years, hiring one person at a time, adding one copper still at a time. We don’t have a marketing team or a big advertising budget. What we do have are passion, ideas, and access to superlative raw materials. The craft distillation movement has grown with us over the years, and we’ve been joined by hundreds of new distilleries across the country. As the landscape has changed, there’s been a lot of talk about established spirits brands vs. newcomers. Big brands vs. small brands. The way we see it, it’s not that small or big is better. It’s not that new or old is better. Better is better. And with that in mind, we have dedicated ourselves to making the best spirits we can. We’re passionate about distillation in all its forms, but we don’t release a spirit unless we feel we have something new and valid to contribute to the conversation. We want to be able to pick our spirits out of a lineup on smell and taste alone because they’re exceptional. We pledge to craft quintessential spirits to delight hedonists and genius bartenders alike-and when you taste our spirits, we hope that the character and quality of what’s in your glass will convey to you what we’re all about.
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